Loh Yong Cheng, CFP®
Senior Client Adviser
Clients Yong Cheng
Having joined Providend as a Client Adviser in 2017, Yong Cheng has empowered many busy professionals, families and near-retirees to explore desirable alternatives to their current lifestyle after gaining better clarity on their finances. His mission is to bring simplicity, transparency, and meaning back to wealth advisory for his clients. Yong Cheng also actively contributes his professional insights on various wealth-related topics in interviews with media channels such as Channel 8, The Straits Times and Lianhe Zaobao.
Prior to his wealth advisory journey, Yong Cheng was with Ernst & Young upon receiving his Bachelor of Accountancy at the Nanyang Technological University (NTU) before joining the National Trade Union Congress (NTUC) where he worked in a union setting to represent workers in their bread & butter issues. Having observed that family issues often arose due to financial reasons during his time in the union, coupled with a strong personal interest and motivation to better plan for himself and his family, he self-funded his own Certified Financial Planner (CFP) course where he first learned more about Providend’s unique advisory model.
Outside of work, Yong Cheng is a nature buff and a houseplant enthusiast. He usually spends his free time soaking in the spirit of outdoors at local parks or overseas hiking trails. Otherwise, he would be tending to his house garden of more than 80 plants with the help of his two-year old daughter, Claire!
Proudest Father Moment
When Claire calls ‘Papa’ the moment she wakes up from her sleep.
I’m a Manchester United fan!
Local Parks I Frequent
Jurong Lake Gardens and
Singapore Botanic Gardens
The Ideal Holiday
Bringing my family for long road trips on a camper van, exploring scenic hiking trails at our own pace.
My First Houseplant
Snake plant (Sansevieria). It was a house-warming gift from my mother-in-law and it sparked off my interest in gardening.
My wife and I had a project to fundraise from our social circle to buy essentials for an elderly home every Christmas. We did it for 5 years, but had to stop after Claire was born.
Our experience has been a pleasant one. We sought out Providend because of their transparent fee structure and we appreciate the way their consultants manage our retirement plans.
After sending in an enquiry, one of their consultants, Yong Cheng responded promptly for a face to face meet up. During the initial meet up, explained to us clearly their fee structure and their approach to retirement planning. He went through a series of questionnaires that scores us on money habits, risk appetite and our end goals.
In subsequent meetings, Yong Cheng presented us with a report on our household and what are the parameters to tweak to achieve these goals. We felt that the figures were well analysed and his reasoning were sound and professional. Due to the nature of their fee structure, they are not pushy about the products they recommend as they want our overall portfolio to perform well.
Yong Cheng has gone out of his way to stay back late after office hours to accommodate our timings for meet ups and in off-office locations to collect documents. He has also provided timely follow-ups on tasks and information gathering.
As a client, I like how Providend takes a long term view towards retirement planning, and has a systematic “buckets” investment framework in place to handle the risks and volatility of market, in short, “do not time the market”. This philosophy was put to the test by recent Covid situation, and I am impressed that my portfolio remain resilient due to Providend’s grounded investment strategies. Kudos to my advisor Yong Cheng (supported by Christopher and his team) for providing that strong reassurance to clients like me to ride out the waves and “invest for the long term”
We were advised by Mr Loh Yong Cheng, who’s very passionate and sincere about helping us as a family achieve financial freedom.
He sought to clearly understand our personal, family and career aspirations, the reality today including our commitments and struggles, how we think we can move from today to the future aspirations, etc. He was very patient and attentive throughout, prodding us with guiding questions. There was zero moment of judgement, very well carried out and professional.
We were very impressed! The follow ups were efficient, and his advice very grounded, underpinned by genuine interest in our lives.
Thank you Yong Cheng.
I like the fee only advice model. This model eliminates the traditional insurance agent who may try to sell you products which generate the most commission for them (which may not be in your best interest).
If you are looking for a tailored financial plan, I strongly recommend my financial advisor, Mr Loh Yong Cheng. Throughout our conservation, Yong Cheng listened attentively to my needs and tailored the plan according to my requirements. Yong Cheng also has sound financial knowledge. Overall I am very pleased with his advice.
by Yong Cheng
by Yong Cheng
Achieve Financial Goals With Diligent Budgeting
Why Parents Should Start Thinking About Retirement Now (Part 1)
Why Parents Should Start Thinking About Retirement Now (Part 2)
Why Parents Should Start Thinking About Retirement Now (Part 3)
Insurance For Newborns
3 Things To Note Before Opening An SRS Account
My 5 Life (Financial) Revelations As A Soon-To-Be Parent
Let Us Help You
Achieve Your Goals
Achieve Your Goals