Loh Yong Cheng, CFP®, CTSTM
Lead of Advisory Team
Having joined Providend as a Client Adviser in 2017, Yong Cheng has empowered many busy professionals, families and near-retirees to explore desirable alternatives to their current lifestyle after gaining better clarity on their finances. His mission is to bring simplicity, transparency, and meaning back to wealth advisory for his clients. Yong Cheng also actively contributes his professional insights on various wealth-related topics in interviews with media channels such as Channel 8, The Straits Times and Lianhe Zaobao.
Prior to his wealth advisory journey, Yong Cheng was with Ernst & Young upon receiving his Bachelor of Accountancy at the Nanyang Technological University (NTU) before joining the National Trade Union Congress (NTUC) where he worked in a union setting to represent workers in their bread & butter issues. Having observed that family issues often arose due to financial reasons during his time in the union, coupled with a strong personal interest and motivation to better plan for himself and his family, he self-funded his own Certified Financial Planner (CFP) course where he first learned more about Providend’s unique advisory model.
Outside of work, Yong Cheng is a nature buff and a houseplant enthusiast. He usually spends his free time soaking in the spirit of outdoors at local parks or overseas hiking trails. Otherwise, he would be tending to his house garden of more than 80 plants with the help of his two-year old daughter, Claire!
Proudest father moment
When Claire calls ‘Papa’ the moment she wakes up from her sleep.
Favourite sport
Soccer!
I’m a Manchester United fan!
Local parks I frequent
Jurong Lake Gardens and
Singapore Botanic Gardens
The ideal holiday
Bringing my family for long road trips on a camper van, exploring scenic hiking trails at our own pace.
My first houseplant
Snake plant (Sansevieria). It was a house-warming gift from my mother-in-law and it sparked off my interest in gardening.
Philanthropic contribution
My wife and I had a project to fundraise from our social circle to buy essentials for an elderly home every Christmas. We did it for 5 years, but had to stop after Claire was born.
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